Top 10 Instagram Celebrities Based on Followers in 2023

See which celebrities have the most followed 2023 accounts down below. Even though @Instagram has more than 400 million followers on Instagram, these celebrities aren’t too far behind.

The 10 Most Followed Celebrities on Instagram In 2023


  • Cristiano Ronaldo – 272 million followers
  • Ariana Grande – 228 million followers
  • Dwayne “The Rock” Johnson – 225 million followers
  • Kylie Jenner – 222 million followers
  • Selena Gomez – 218 million followers
  • Kim Kardashian – 211 million followers
  • Lionel Messi – 193 million followers
  • Beyoncé – 170 million followers
  • Justin Bieber – 168 million followers
  • Kendall Jenner – 156 million followers

1. Cristiano Ronaldo – 272 million followers

Famous for: Skill at soccer, the championships he has won, and the fact that he is a global heartthrob.

Action shots, chiseled shirtless portraits, and “get you a guy who can do both” suit and tie poses—bread Cristiano’s and butter are all represented on his grid. After steadily climbing the ranks of Instagram’s most followed users for years, his efforts paid off, and for the past two years he has occupied the top spot.

2. Ariana Grande – 228 million followers

Famous for: Singing, acting, ponytail-having, whirlwind romancing.

Ariana’s Instagram profile is well-known for its highly artistic tone and the prevalence of black-and-white and vintage-style filters. She is also an expert at posting naturally promotional photos (such as concert photos, campaign photos, and music video promos).

3. Dwayne “The Rock” Johnson – 225 million followers

Famous for: Acting, (formerly) wrestling, eyebrow arching, flexing his abs/pecs/all the muscles, being the most likable, down-to-earth chiseled god-like person around.

The words “gym” and “photos” sum up what we’re talking about here. Having “muscles as hard as a” or “a body that appears to be chiseled from,” respectively, are what inspired the name “The Rock.” Whether you’re looking for fitness motivation or just want to check out the actor’s ripped physique, the actor’s dedication to keeping his fans in the loop about his workout routine is sure to satisfy. And what about Johnson’s other, perhaps less well-known, strength: his prowess on Instagram? His self-filmed selfies reveal a lovable teddy bear beneath the bulky exterior.

4. Kylie Jenner – 222 million followers

Famous for: Selling lip kits, running an empire, hiding “secret” pregnancies, growing up on a little show called Keeping Up With the Kardashians.

Posing as a picture of opulence at all times. Mansions, swimming pools, private jets, Birkin bags, and more Lamborghinis than you can count fill Kylie’s feed, making it the quintessential example of the “Instagram” lifestyle. If you’re having a bad day, a quick scroll through Kylie’s Instagram is just what the doctor ordered.

5. Selena Gomez – 218 million followers

Famous for: Singing, acting, producing, speaking out about mental health, beautifying the world.

Selena may have fallen from the top spot on this list because she hasn’t been the most active Instagrammer recently and because many of her recent posts are #ads for brands she partners with, such as Coach and Puma. Selena, to her credit, has mastered the art of making promotional posts that are also worth double-tapping. The introduction of her Rare Beauty line means that the tutorials for this exceptional cosmetics company are now included in the spon-con as well, which is a huge plus.

6. Kim Kardashian – 211 million followers

Famous for: “Being famous,” taking controversial selfies, running approximately three million businesses, making reality TV more real (kinda).

The mother of four may still share the occasional provocative and scantily clad selfie on Instagram, often accompanied by incomprehensible run-on sentences, but the photos she posts of her family are increasingly what draw the most attention.

7. Lionel Messi – 193 million followers

Famous for: Playing soccer, captaining both Spanish football club Barcelona and the Argentina national team, being one of the greatest players of all time.

There’s no one in his family like him! His family photos are some of the cutest we’ve ever seen, and they’re interspersed with photos of him playing soccer.

8. Beyoncé – 170 million followers

Famous for: Reinventing music, fashion, Hollywood, girl groups, the word “beehive,” pop culture. Need I go on?

Bey is notoriously private, and her Instagram feed isn’t a deep window into her personal life like those of many other celebrities, but it is a pretty reliable window into her best lewks, or every look she’s ever shared.

9. Justin Bieber – 168 million followers

Famous for: Singing, dancing, having that iconic blond flippy ‘do, being a (reformed) mischievous teen, having Big Husband Energy.

On Instagram, the Biebs is completely genuine. Mixing in with irreverent selfies and spiritual musings are studio photos of him making music, photos of him and his wife Hailey Baldwin Bieber, tributes to his home country of Canada, and more. After the pop prince’s turbulent adolescence, it’s great to see him using social media with such an honest, assured demeanor.

10. Kendall Jenner – 156 million followers

Famous for: Modeling, famous family-having, famous friend-having, tequila-making.

Her glitzy existence. Kendall’s Instagram is pure envy, full of pictures of private jets, models, and celebrity hangouts, just like that of her famous sisters. But Kendall is very selective about the photos she posts, showcasing her appreciation for aesthetics through an elegant mix of nostalgic throwbacks, artistic candids, cheeky selfies, and high fashion spon-con.