NBA 2K23 : How to Get a Shoe Deal – Current and Next Gen

NBA 2K23 : How to Get a Shoe Deal - Current and Next Gen

Sadly, at the time of publishing, it appears the feature is a washout in NBA 2K23 :  Current and Next Gen

NBA 2K23: How to Get a Shoe Deal – Current Gen

A method has yet to be discovered, let alone shared widely online.

Meanwhile, for those on Next Gen, the game technically has a known path to a shoe deal, but it doesn’t seem like it’s worth completing right now.

NBA 2K23: How to Get a Shoe Deal – Next Gen

2K23 invites players to work on their Personal Brands off the pitch and meet certain milestones at the company of their choice:

Brand Requirements
Nike 420’000 Fans, 6 Corporate Levels, and 10 Solo Players
Jordan 415’000 Fans, 9 Flashy Levels, and 9 Fashion Levels
Adidas 390’000 Fans, 8 Free Spirit Levels, and 10 Music Levels
New Balance 365’000 Fans, 9 Team Oriented Levels, and 7 Fundamental Levels
Puma 355’000 Fans, 7 Free Spirit Levels, and 6 Fashion Levels
Converse 350’000 Fans, 8 Free Spirit Levels, and 6 Fashion Levels
Under Armour 345’000 Fans, 4 Corporate Levels, and 8 Team Oriented Levels

Several main quests must be completed before gaining access to Going National, such as Welcome to the League and Not Your Father’s Hot Dogs. So if you can’t find Going National, you may have missed a previous search.

This becomes somewhat emphasized once players progress enough through the story to trigger the “Going National” questline.

Unfortunately, however, there seems to be a common bug with targets at the moment that makes it impossible to sign a deal with certain targets, regardless of whether or not players have met the requirements.

NBA 2K23 wiki :

NBA 2K3 is a 2002 sports video game developed by Visual Concepts and published by Sega for GameCube, PlayStation 2 and Xbox.

Developer(s) Visual Concepts
Publisher(s) Sega Sports
Series NBA 2K
Platform(s) GameCube, PlayStation 2, Xbox
Release GameCube, PlayStation 2 

  • NA: October 8, 2002
  • EU: March 28, 2003


  • NA: October 8, 2002
  • EU: April 17, 2003
Genre(s) Sports
Mode(s) Single-player, multiplayer