Nicky Hilton Creates Cat Eye Makeup Kits for Smashbox

Posted by PZ on June 9th, 2015


Nicky Hilton has teamed up with Smashbox to create three cat eye makeup kits, each which come in their own cat-inspired makeup travel bag and are inspired by three cities – New York, London and Los Angeles. Nicky reveals that she looked to some classic beauty icons to get some ideas for the new collaboration:

”Elizabeth Taylor, Bridget Bardot, Audrey Hepburn. They were classic beauties who all had signature makeup looks.”

Featuring gel eyeliners, eyeshadow and mascara, Nicky selected items that can easily be applied anywhere and are perfect for travel. Speaking on being approached by the owner of Smashbox, Nicky commented that they both agreed on the idea immediately:

”Davis Factor of Smashbox has been a friend of mine for many years. He knows how much I love cosmetics. Last year we met up and decided to collaborate on a makeup kit. I instantly decided on the cat eye kit. I’m obsessed with cats and I love sporting a fierce cat eye … I think eyes are the most striking feature. They say so much about a person. They should be enhanced with beautiful makeup!”

Revealing her own makeup preferences, Nicky says she loves to change her makeup depending on where she is and has fun creating a dramatic look:

“A cat eye is such a classic way to play up my eyes in either a subtle or dramatic way — this changes with each one of my trips. Since I change my look based on my environment, I collaborated with Smashbox to create three cat eye kits inspired by my favorite cities. The formulas are perfect for any jet-setter.”


Category: Beauty, Nicky Hilton