Can Promo Products Help Grow a Fashion Business?
Do you think promo products can help grow a fashion business? We think they’re great. They’re a form of marketing and building positive customer relationships.
Below, we’ll show you how promo products can help grow a fashion business.
Creating Brand Ambassadors
52% of brands are running brand ambassador campaigns – many of them are within the fitness and fashion industry.
Promo products can turn your customers into walking advertisements for your brand. When someone wears a t-shirt or carries a bag bearing your fashion label’s logo, they’re promoting your brand. You don’t have to run a specific brand ambassador campaign; you only have to get people to wear or use your promo products. But it’s not just about slapping your logo on any item. It’s about choosing products that resonate with your brand’s ethos and appeal to your target market.
Cost-Effective Marketing
Advertising can be pricey – opinion varies, but some brands spend up to 20% of their revenue on marketing. For SMEs, this is a lot.
Here’s where promotional products come in as a cost-effective marketing strategy. Unlike traditional ads with a fleeting presence, a well-chosen promo item can stick with people for a long time. Give someone a Stanley-style cup, make it look good, and they’ll use it for months. Or at least weeks, and that’s longer than the average marketing campaign stays with someone.
Investing in cheap promotional products, especially when sourced from online platforms such as Wordans, can offer a high return on investment.
Enhancing Customer Loyalty
One study found that 75% of customers are more likely to buy from a brand if they give them a promotional product. Need we say more?
The act of giving has always been a powerful tool for building relationships. Everyone wants something for free – and, even though they’ll technically not get it for free if they spend their money with your company, they’re still getting an item for free. If that makes sense?
Think about it: when you receive something for free, especially stylish and high quality, you’re likely to have a positive association. In the context of a fashion business, offering well-designed, fashionable promo items can remind customers of your brand’s value and style.
Networking and Partnerships
Promotional products are great for networking and partnerships.
Distributing your branded items at industry events (you definitely should be going to these), fashion shows, or collaborating with influencers can create new business opportunities.
Imagine partnering with a well-known fashion influencer who loves your promo hat or tote bag, and they put it on their social media. Suddenly, your brand is exposed to a vast audience of potential customers. And the global influencer market is massive – at $21.1 billion as of 2023. There’s a lot of money to spend but a lot of money to make.
And these products can serve as conversation starters. They can help you network with other industry professionals, potentially leading to valuable collaborations.
So, to answer the question, yes, promo products can help grow a fashion business. Help is the keyword. So many things go into creating a successful fashion business – offering promo products is only one. Still, by turning customers into brand ambassadors, enhancing customer loyalty, providing cost-effective marketing, and facilitating networking, well-chosen promotional items can help grow a fashion business.
