Kelly Osbourne Thinks Plus-Sized Sections in Stores Are “Demoralising”


‘Fashion Police’ star Kelly Osbourne is set to release her first fashion collection, ‘Stories… By Kelly Osbourne’ on HSN at the end of September, and she says she won’t let her line be stocked anywhere that wants to separate the sizes in to sections because she thinks segregating plus-sizes is “demoralising” and shouldn’t happen. She explained that she wants women to be able to find her clothes in one place:

“I won’t compromise the brand in any way by putting it in a store where they’re going to separate the sizes. I don’t ever want my customer to have to go to a big and tall section because they’re over a size 12. It’s demoralising.”

Kelly adds that she wants her designs to appeal not only to women of all different sizes, but also to all ages. She believes her pieces can be styled differently to look great on a wide range of age groups and she has focused hard to make sure no one is left out:

“Everything in the collection is ageless, depending on how you style it. I could see everyone from a ten or 12-year-old to a 90-year-old in these pieces, and that’s what I was really working hard to achieve. I didn’t want to discriminate.”

She explains that she wants women to have easy to wear basics that are well made, and she hopes she has achieved that with her designs:

“My mission is not to be the number-one fashion designer in the world. I’m not trying to change or come up with anything that people haven’t already done. I’m just trying to make fashion fair and make good quality basics available to all women.”