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Donatella Versace Thinks Social Media Has Changed Fashion Industry


Italian fashion designer Donatella Versace believes social media has completely changed the fashion industry. She comments that before it was introduced, those involved in fashion were all a part of one small “enclosed” circle but now, everything is open and available to the masses, which she thinks has caused a huge shift. She explains:

”Before that (social media) we were in a little enclosed circle – fashion designers and journalists. But fashion is not an elite any more: it is a democracy. The real new things are things you see on the street.”

Donatella doesn’t have her own personal social media accounts and has to have a staff member with her who will remember to update the Versace accounts on her behalf:

”I need someone next to me, who understands me immediately, who I can prod to post for me.”

The designer has now handed over design control of the ‘Versus’ line to Anthony Vaccarello and she thinks he is perfect for the job because he understands the label’s aesthetic and can also bring his own ideas to that look. She explained how it works so well:

“I understand it is the right moment to give it up. I’m not 25, and going out every night. You need to be able to see what is going on, to listen to their language and to go where they are. I cannot do that, even though I would love to. If I do, it’s not going to be radical. Anthony can do that. His sensibility is similar to the DNA of Versace, but he has a fresh eye.”