David Beckham is Launching His Own Underwear Line

Posted by PZ on May 19th, 2011

Photo: INFdaily.com

Proving that it takes little to no imagination to slap your name on something, David Beckham has announced that he is about to launch his own underwear line. Following in the fashionable footsteps of his wife Victoria who runs her own label, David’s underwear collection will include “bodywear” as well as fragrance named Homme by David Beckham (well he is a man isn’t he? good title). Speaking on the new line, David commented:

“It’s not my natural inclination to see myself as a brand; I’m just a person who has been fortunate to explore other interests and passions outside of the game I love. I will always be associated with my sport but I am now working across other areas that will continue long after my career has finished.”

David has previously striped off to his underwear for an Emporio Armani underwear campaign, and so joked:

“I’m not sure my mum will be too happy seeing a billboard image of me in underwear again.”

Will you be trading in your Calvin Kleins for a pair of David Beckhams?

Category: Celebrity Couples, David Beckham