3 Male Stars, Including David Beckham, Who Star In Underwear Campaigns

Posted by Katie F. on January 3rd, 2012

David Beckham has starred in campaigns for Emporio Armani Underwear, but now he has a new gig modeling boxers and briefs. Beckham is launching his own line of underwear for H&M and is starring in the ad campaign. The newly released black and white ad shows the soccer star staring into the distance with a serious look on his face and wearing white trunk briefs. The line is much less expensive than the designer underwear he’s used to modeling, but David hopes he can reach a lot of fans with the accessible price point. He hopes to dominate the market for “good-looking, well-made men’s bodywear.” The line hits H&M stores on February 2.

David Beckham isn’t the only male celebrity to show off his body in an underwear campaign. Here are a few other stars that strip down for the sake of selling underwear.

Kellan Lutz

Kellan Lutz started modeling for Calvin Klein Underwear ads in 2010. Lutz also starred in a television commercial for the brand.

Mark Wahlberg

Mark Wahlberg starred in ads for Calvin Klein Underwear back in 1991. Boxer short sales skyrocketed after Wahlberg wore them in an ad with Kate Moss.




Category: David Beckham