Rihanna Ready to “Attack” Her Puma Design Role

Posted by tuan on September 4th, 2017

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Rihanna Ready to GÇ£AttackGÇ¥ Her Puma Design Role_1

Singer Rihanna was recently named as the new creative director of sportswear brand Puma. She has now opened up on her role, revealing that she has always been very passionate about design and thinks teaming up with the brand will be like “having a baby” because it brings her own tastes together with a classic sportswear element to create something completely fresh. She said on the new design role:

”I love designing. I’ve always enjoyed it. The thing I love most is the unexpected result between my brand and theirs, the combination, the marriage – it’s like having a baby, you put two things together and all of the sudden it bursts into a new thing. It’s life.”

Rihanna Ready to GÇ£AttackGÇ¥ Her Puma Design Role_2


Rihanna has plenty of design experience already having created her own fashion line in collaboration with River Island, as well as a range of beauty products for MAC. The singer says that she loves each part of the design process and is now ready to “attack Puma” with her ideas:

”At River Island I was able to see stuff come to life, draw up an idea from scratch, and that made me want to take on a bigger challenge. And MAC was an amazing experience – from creating packaging to going through textures. I would love to do cosmetics, because I love beauty: choosing colours, creating shapes. It’s like painting, you just get to play. The same way I treated MAC, I will attack Puma.”

She believes music and fashion are perfect collaborators because music can be inspiring in so many different ways: ”Music and fashion go hand in hand. I think music inspires all types of arts; it inspires life, emotion, mood, and all of those things are reflected in my fashion and my style. One doesn’t go without the other.”

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