Kardashians’ Fashion Empire at an End?

Posted by PZ on December 10th, 2010

Bookstore appearance by Kim, Khloe and Kourtney Kardashian, signing KARDASHIAN KONFIDENTIAL held at Borders Books and Music, Westfield Century City Shopping, Century City, California on December 2ndt, 2010. Kim Kardashian, Khloe Kardashian, Kourtney Kardashian Fame Pictures, Inc

The Kardashian sisters (that’s Kim, Kourtney and Khloe) may be seeing the end of their fashion empire. It has just been announced that the trio will no longer team up with Bebe stores for their usual fashion line, Bebe have decided to pull the plug on the collaboration stating:

“We are very pleased with the performance of the ‘Kardashians for bebe’ apparel collection and have immensely enjoyed our design collaboration with Kim, Khloe and Kourtney. They are terrific brand ambassadors and resonate really well with our clients, our original ready to wear agreement with the Kardashians began last February and will conclude with the upcoming Resort Delivery.”

The president of Bebe recently also hinted that the store will be moving on from the Kardashians:

“The sisters do still have relevance. We need to move with fashion and we want to be first in the fashion world with everybody else and not fall behind.”

The sisters also own various ‘Dash’ stores which reportedly aren’t pulling in as much business as hoped, while a recent article published in the New York Times slated their chain of boutiques. According to Times writer Jon Caramanica their store sells overpriced, ill-fitting clothing:

“The overpriced clothes, including an animal print dress for $308 and a hat for $430, seemed questionable at best. You could wear this look, in the same way you could hire an enthusiastic 5-year-old as your stylist.”

The writer also quipped that the store was more like a theme park than a boutique:

“As in most theme parks, there wasn’t anything worth carrying away but memories.”

Is this the end of the Kardashians involvement in fashion? Well, we can only hope.

Category: Khloe Kardashian, Kim Kardashian, Kourtney Kardashian