Director Refn also commented on working with Beckham on the campaign, insisting that the sport star is a natural in front of the camera: “He is a natural in front of the camera, and was fearless when performing his own stunts. The campaign is funny, smart and spectacular, and shows the many different sides of David’s personality.”
To further promote the new collection, David will make a personal appearance at the H&M store in Times Square on the 1st of February. Fans have the chance to vote for their favourite commercial ending until that date through H&M’S official website.
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