Amy Childs Hits Back at Claims Her Designs Copy Victoria Beckham

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‘The Only Way is Essex’ star Amy Childs has spoken on recent stories that several items in her newest fashion collection are quite similar to that of Victoria Beckham’s luxurious label. Amy has hit back at those claims, saying that she believes her pieces are “totally different” to anything Victoria has designed. She also has a different market in mind because she hopes to make something for all ages and various sizes too, while also being reasonably priced. She explained:

”I think my collection is totally different to Victoria’s. I like to think there is something for all ages and all sizes in my range – I have even expanded up to size 18 now as so many curvy women love my range. My aim is to give good quality on trend dresses for sensible prices; I’ve even added 14 days interest free credit to my website so everyone can buy a dress they love even before payday.”

Speaking on how she approached her new collection, Amy says she spent a long time dissecting items available both on the catwalk and also on the high street for the winter months. She opted to make special party pieces for the festive season:

”This season I’ve really sat down, looked at all the catwalk and high street trends and come up with pieces that aren’t just my style and suit all trends and women. This party capsule was definitely fun to do – I love a bit of sparkle. It wouldn’t be my range without a bit of sparkle.”

The reality star tries to put herself in to her customer’s shoes and see what events they might need dresses for so she can create something they’ll use and make them feel gorgeous for the occasion:

”I also really try and think about occasions that you could wear my dresses to for this season as there are so many work parties, new year’s eve dos and obviously Christmas day. I try and keep my pieces seasonal with warm colours and flattering fits. Perfect for when you’re tucking in to the choccy on Christmas day.”

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